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Youthful Trouble is the debut album from indie alt-pop artist French Press, aka singer-songwriter Chantel Emond. Armed with catchy hooks, striking vocals, and a driving rhythm section, this bilingual Winnipeg-based artist channels 90s pop, grunge rock, and surf vibes while exploring themes of repression, rebellion, and empowerment.
The album captures an era of trial and resilience, a story all too familiar with 20-somethings. The highs and lows, the struggle, and the glory of it all. “It's restless pop echoing the vibrations of your youth,” says Emond. “There's a vibe about the record. it's hurt, but tough. You're pushing up against a wall…trying to make something of yourself.”
Leadoff single, “Plato's Cave”, opens the record with an explosive sing-along hook, and was written after a summer spent listening to Best Coast and Wavves. Emond explains, "I was reflecting on where I wanted to be in 10 years, and began to ponder: Did I have to conform to societal pressures. to get married and have kids, or could I be bold and defy expectations? The song explores reality vs. illusion.”
The music video for “Plato's Cave”, which was shot on iPhone 4's over a weekend in Montreal, is an impressive display from Winnipeg-born filmmaker Mylene Simard (Thus:Owls, The Luyas). With a DIY budget, it cost price of a roundtrip-flight and a few hundred dollars to make.
Written in bedrooms, and between shows at Thai and Moroccan hotels, Youthful Trouble was engineered and produced in Winnipeg by up-and-coming indie tastemakers at Collector Studio, and Private Ear Recording (Royal Canoe, Propagandhi).
Career highlights include a residency at the Banff Centre in 2014, and a 5-week European tour (Germany, Switzerland, Italy, Croatia, Czech Republic) in support of singer-songwriter Matt Epp in 2015. French Press' record Youthful Trouble is slated for release in the fall of 2016.
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