Industry Development

Market Development Program

The Market Development Program connects the Manitoba music industry to artists, tastemakers, decision makers, and brokers in the broader national and international music industry by raising awareness of Manitoba and the music made here and creating opportunities for Manitobans to build relationships in new markets. 

The Market Development Program includes general Manitoba music industry promotion and targeted market development support through trade missions, industry showcases, marketing events, online marketing, and public events.

Through the Market Development Program, Manitoba Music has hosted events at conferences and festivals such as South by Southwest, North by Northeast, Canadian Music Week, International Folk Alliance, OCFF, Musexpo, midem, and more.

Showcase Submissions

Artist selection for Manitoba Music showcases follows a selection process that includes a call for submissions and selection committee. See current open calls for submission in the news feed.

Music Companies Apprenticeship Program

The Music Companies Apprenticeship Program supports paid apprenticeships in the music industry in Manitoba. The purpose of the program is to create new jobs in Manitoba’s music industry, to provide mentorship and work experience for new workers in the music industry, and to increase the capacity of music companies in Manitoba.

The Apprenticeship Program is under review and is not currently open for applications. Please check back for updates.

Artist Management Apprenticeship Program 

The Artist Management Apprenticeship Program supports a paid apprenticeship in the music industry in Manitoba. The purpose of the program is to create new jobs in Manitoba’s music industry, to provide mentorship and work experience for new artist managers, and to increase the capacity of export-ready artist entrepreneurs in Manitoba. The program will select an artist management intern and up to three artists. The management apprentice will work directly for the artists and will have access to industry mentors provided by Manitoba Music.

The Apprenticeship Market Access Program is under review and is not currently open for applications. Please check back for updates.

Business Acceleration Consulting Program

The purpose of the Business Acceleration Consulting Program is to support Manitoba music industry companies and artist entrepreneurs in the engagement of business development consultants with the goal of increasing company capacity, accelerating company growth, and/or strengthening the company’s business model.

The Consulting Program is under review and is not currently open for applications. Please check back for updates.

Market Access Program

The Market Access Program supports Manitoba artists and music industry professionals in attending and enhancing their presence at professionally organized music industry conferences and showcases, in significantly enhancing their access to new markets, and in developing new business relationships through purposely organized showcases.

The Market Access Program is under review and is not currently open for applications. Please check back for updates.

See the Market Access Program page for more information, deadlines, and application forms.