The Market Development Program connects the Manitoba music industry to artists, tastemakers, decision makers, and brokers in the broader national and international music industry by:
The Market Development Program includes pan-industry promotion and targeted market development support through trade missions, industry showcases, marketing events, online marketing, and public events.
The Market Development Program has hosted events at conferences and festivals such as South by Southwest, North by Northeast, Canadian Music Week, International Folk Alliance, OCFF, Musexpo, midem, and more.
Artist selection for Manitoba Music showcases follows a selection process that includes a call for submissions and selection committee. See current open calls for submission in the news feed.
The Market Access Program supports Manitoba artists and music industry professionals in attending and enhancing their presence at professionally organized music industry conferences and showcases, in significantly enhancing their access to new markets, and in developing new business relationships through purposely organized showcases.
See the Market Access Program page for more information, deadlines, and application forms.