Live Nation adds Nickelback to Superstar Roster
Posted on July 8, 2008
The company, which primarily engages in live music promotion, has epitomized the new style of "360" deal which takes a holistic approach to marketing and promoting artists. Live Nation already has similar deals with Madonna, Jay-Z, U2, and as of last week, Shakira. More high profile signings are apparently in the works for later this year.