Manitoba Music Industry Returns to L.A. Market

Manitoba artists are headed for sunny California vistas this week, but it won't all be suntans and surf for the prairie delegates. Two local acts have been invited to the hot California music market to showcase for some of the industry’s leading players at a Canada-U.S. summit at the Canadian Consul General’s Official Residence on June 27 in honour of Canada Day. 

Coordinated by Manitoba Music in partnership with Manitoba Film & Music, this trade mission builds on the success of past events in Los Angeles. The initiative allows Manitoba artists and companies to develop critical business contacts -- notably in the lucrative film, television, trailer, and game placements markets -- and expand to new markets.  

This year's featured performers include two acclaimed Manitoba acts: acoustic pop troubadour JP Hoe and electro-pop outfit Royal Canoe. 

Hoe has been busily touring his latest album, Mannequin, across Canada and the U.S., and picked up three Western Canadian Music Award nominations last week, including Independent Album of the Year and Pop Recording of the Year. Click here to watch Hoe's WCMA-nominated video, "Nothing's Gonna Harm You".

Fresh from dates in Europe and explosive showcases at Austin's SXSW and New York's CMJ Music Marathon, the hard-touring Royal Canoe is gearing up for the fall launch of its hotly-anticipated full-length, Today We're Believers, on Nevado Records in Canada, Roll Call Records in the U.S., and Nettwerk in the U.K. and Europe. Click here to read band profile.

Industry showcase events like NXNE are vital to the market development and career advancement of Manitoba artists and industry professionals. Manitoba Music and Manitoba Film & Music provide financial support and travel assistance through the Market Access Program, which supports Manitoba artists and music industry professionals in professional development, and in attending and enhancing their presence at professionally organized music industry conferences and showcases.