Producer/Engineer Dale Penner is the driving force behind Paradise Alley Productions, a combination production/artist development concept. Most recently Dale has completed production on recordings by LA based Palmerston and Be'la. Palmerston has been added to the NASCAR 2008 EA video game including the feature track on the trailer. Watch for the upcoming releases of these two artists. Countless other projects have benefited from Penner's production, including; Nickelback's The State (Roadrunner) certified gold in America, platinum in Canada and scored 2 Billboard Top Ten singles with Leader of Men and Breathe. Dale received the 'Producer of the Year' award at the West Coast Music Awards for his work on Holly McNarland's (Universal) platinum selling 'Stuff' CD. Montreal based artist Jonas' debut has been certified "gold" and was nominted for 'rock album of the year' at the 2006 Junos. Paradise Alley Productions has developed a strategic alliance with Barry Coffing's US based UE3 Records/Sony Red/ Fusion3 and musicsupervisor.com. This alliance, called Severe North Music and Severe North Marketing, will bring cutting edge marketing and distribution opportunities. Stay Tuned!