Manitoba Live Music Event

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Tickets starting at $35

On Sale Aug 10 at casinosofwinnipeg.com & Ticketmaster.

With four albums that have collectively gone Platinum seven times over and garnered multiple Juno Award nominations, along with an induction into the Music and Broadcast Industry Hall of Fame, it’s easy to wonder what else was there is for Platinum Blonde to accomplish? As it turns out, quite a lot.

Indeed, the re-ignition of the band has been a very long time coming. It wasn’t for lack of demand – the appetite for the signature new wave rock sound that swept up throngs of fans has hardly waned since the boys pressed pause in 1991.

In January 1983, at the beginning of a decade where pop music was often adrift in flash and kitsch, the Toronto-based outfit consisting of Holmes, Sergio Galli (guitar), and Chris Steffler (drums) emerged from the club scene with a more substantial offering. At the core of their unremittingly danceable new wave influence were three musically fluent artists who had something relevant to say.

Accolade for the band came fast and furiously

As MTV and MuchMusic took their first steps into pop culture in the mid-80s, Platinum Blonde experimented with the visual aesthetic of its music. Already heralded as having a uniquely bold style, the music videos for “Standing In The Dark” and “Doesn’t Really Matter” added an innovative vision to the singles. High rotation on MuchMusic took the band from a radio sensation to a television staple standing on the edge of the newest music platform, and dominating it.

Across time, the one constant of Platinum Blonde has always been an unquenchable yen to evolve. With Now & Never, the band that’s made a career of forging it’s own path continues to roam free.