'It Won't Be Long' tells the story of a lonely man left behind. Straddling the line between invention and convention, the tune's uplifting pop sensibility helps the dark lyrics hide in plain sight. ’It Won’t Be Long’ begs the question: "What would you do to be next to the one you love?” with simple, patient, production and the melancholy twinge of honesty.
While in transit from Canada to Norway, Okay Mann’s Katlin Mathison added a short pit stop: a 7-hour layover in Iceland. Not one to waste the opportunity, Mathison connected with JNS Vision, a team of filmmakers based in Reykjavik and came up with the concept for the It Won’t Be Long video. It tells the story of a isolated person struggling to come to terms with his lover’s suicide, a nod to Rúnar Rúnarsson’s 2004 short film, The Last Farm. After a hectic day of shooting in various locations across south-western Iceland, Mathison raced in his rental car to catch his connecting flight to Oslo to finish tracking the accompanying song.