McLeod is the Manager and Program Director at Native Communication Inc. (NCI) “The Spirit of Manitoba,” in Winnipeg. Having been with NCI for over 12 years, McLeod has been instrumental in developing an Aboriginal Top 30 play list that also appears in a local monthly publication. He created a youth program called Rez Nation that features Aboriginal rap and hip-hop artists. McLeod also initiated the design of the NCI FM web site, providing Canadian Aboriginal music resources to the world.
NCI operates in Manitoba as a public broadcaster. It is an Aboriginal service organization that offers radio programming throughout the province, designed for and by Aboriginal people, providing Aboriginal language and cultural programming. Established in 1971, NCI is the first and only radio network of its kind in Manitoba.
The Music Industry Award honours an individual, Aboriginal or non-Aboriginal, who has made or continues to make a positive impact on Canadian Aboriginal music. The special honourees are nominated through the Aboriginal community across Canada through the music awards entry form. The winners are selected by the Canadian Aboriginal Music Awards Advisory Panel that represents the Aboriginal music industry across Canada.