Manitoba Labels Head to France

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While we suffer the frigid prairie temperatures, representatives from Manitoba Film & Sound, MARIA, Smallman Records, Sunshine Records, Arbor Records, Balanced Records, Rising Sun Productions and Olesia Records are enjoying the palm trees in Cannes, France. For the 39th year, Cannes plays host to the world’s largest international music market, MIDEM, where about 10,000 music professionals from across the globe converge, network, do business and attend daily conferences. And if the Manitoban delegation wants to get a good night’s sleep, it might want to skip out on MIDEM’s non-stop tradeshow and impressive concerts.

The sheer number of music-related people and businesses in attendance is can be an overwhelming element of MIDEM, but many of this year’s Manitoban participants are experiencing MIDEM for the second or third time. This allows such labels and Smallman, Sunshine, and Olesia to maximize developing business relationships by meeting many of their international contacts in person after extensive electronic dealings. MIDEM has proved key to Manitoba labels in continuing to export local music beyond our Canadian borders to countries like Australia, Germany, and Japan.

Funding for attendance at MIDEM came through Manitoba Trade and Investment, which has allowed for smaller Manitoban business to strengthen our province’s visibility in an international market, which undoubtedly will be felt by the local music industry for years to come. Manitoba is already known for its disproportionate number of incredibly talents musicians and with the impressive local participation in Cannes, the opportunities are boundless.

For more information on MIDEM, please visit www.midem.com

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