Live Nation adds Nickelback to Superstar Roster

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Live Nation has taken another step into the record business, signing Nickelback to a three record deal that includes recordings, touring, merchandise and other rights.

The company, which primarily engages in live music promotion, has epitomized the new style of "360" deal which takes a holistic approach to marketing and promoting artists. Live Nation already has similar deals with Madonna, Jay-Z, U2, and as of last week, Shakira. More high profile signings are apparently in the works for later this year.

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