New App Helps Touring Artists Find Healthier Food on the Road

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Looking for healthier, eco-friendly eats while on tour? There's an app for that. Intrepid touring acts can check out inBloom, a new location-based app for musicians looking for more options on the road.

Andy Ross and Eytan Oren originally built inBloom to make it easy for musicians to find affordable and healthy food, green hotels, and biodiesel filling stations while on tour but quickly realized the app had a wider potential audience. "As a touring band," Oren explains, "you see those golden arches off the side of the highway and it's extremely convenient and cheap to buy food from companies you know exploit people, animals, and promote unsustainable farming monocultures. The question I started asking is 'how do you make it just as easy and affordable to find healthier alternatives?'"  - from inBloom

The two definitely have some music pedigree: Ross is the guitarist for Ok Go and Oren is the singer from Eytan & The Embassy. Oren also co-founded the Musician's Energy Conservation Alliance (MECA) which is a network of musicians, restaurants, farms, and markets collaborating on a new model for sustainable touring.

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[via AUX]


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