SoundCheck: Manitoba Music Launches Third Economic Impact Study of Manitoba's Music Industry

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Manitoba Music is partnering with international consulting firm Nordicity to launch SoundCheck: An Economic Impact Study of Manitoba’s Music Industry, in collaboration with a national study simultaneously led by the Canadian Independent Music Industry Association (CIMA).

Once completed, SoundCheck will provide data and analysis of the economic impact of the music industry on the provincial and national economies. The results will be made public, and will be distributed to key industry stakeholders to demonstrate successes to date, and to strategize, influence, and implement necessary changes for the future of the evolving music industry.

“This study is a critical tool to help analyze the impact and scope of our diverse and ever-changing music industry,” says Sara Stasiuk, executive director of Manitoba Music. “The music industry’s participation in this study will help our sector grow, compete, and thrive.”

The three-part initiative will create a profile of the Manitoba music industry through a thorough and confidential online survey and series of stakeholder interviews, will provide an economic impact assessment, and will include recommendations for growth and development. SoundCheck will take into account the music industry’s dramatically changing business environment, including new music industry taxonomies and the significant advancements in technologies, business, and distribution models.

Manitoba Music will launch SoundCheck in late April and it will run throughout May. All Manitoba music entrepreneurs, artists, and businesses are urged to complete the survey online. Nordicity will be contacting most participants via direct email, but those who don’t receive an invitation can visit for more information.

Previous studies took place in 2005 and 2007, and are available at

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