Meet the MusicWorks Panelists: Tonni Maruyama and Joanne Setterington

This feature gives you an inside look at our upcoming MusicWorks panelists. In this installment, we meet Tonni Maruyama and Joanne Setterington, who will be on hand for our 'Break a Record: Marketing an Album Release and Beyond' workshop on Saturday, September 15.

Tonni Maruyama, Canadian Publicity, Anti-/Epitaph Records (Tom Waits, Weakerthans, Pennywise)
Tonni started her career in Edmonton at a record retail chain called Mister Sound (now HMV) and from there accepted a CSR position with Capitol Records in Vancouver. Then a move to Nettwerk Records gave her an opportunity to garner firsthand experience in developing artists like Sarah McLachlan from the ground up, delving into all aspects of the business from marketing, promotion, touring to sales. Major label experience followed with marketing positions at Sony and then Polygram (now Universal). Tonni is now happily overseeing Canadian business for the hugely successful indie label, Epitaph Records, working with artists such as Tom Waits, Neko Case, The Weakerthans, Wilco, Bad Religion, Rancid, Nick Cave to name a few.

Joanne Setterington, Owner, Indoor Recess (Arcade Fire, Band of Horses, Fleet Foxes, Metric)
Joanne started Indoor Recess Inc because she was determined to carve her own path in the music industry. Since its humble beginnings over a decade ago, Indoor Recess has earned its stripes as a company that offers creative, detail-driven, and a comprehensive approach to media and entertainment industry relations. It has achieved and maintained long lasting relationships with print, radio, television and online media across the country. Built on a combination of experience, energy, ambition, creativity, intuition, compassion, drive and innovation, the company’s reputation for being a leader in its field has attracted an impressive list of past and present roster of music, film and comedy clients that includes: Arcade Fire, Band Of Horses, Chromeo, Billy Connolly, Crystal Castles, Death From Above 1979, Hugh Dillon, Fleet Foxes, Eddie Izzard, Ray LaMontagne, Last Gang Records, Metric, Sarah McLachlan, MGMT, Montreal Jazz Festival, Mother Mother, MusiCounts, Peter, Bjorn & John, Polaris Music Prize, Rounder Records, Shaun Majumder, SIRIUS Face The Music Summer Concert Series, Sony Music, Sum 41 and the transmission conference.   
 

Be it physical or digital, releasing a record is still the best opportunity most artists have to market themselves to a broader audience. Unfortunately, many artists don’t take the time to plan a proper release strategy and follow through. This workshop will teach participants the timetables, budgets, marketing, and promotion that go into releasing an album.