Meet the MusicWorks Panelists - DIY SERIES: How to Write an Effective Artist Biography

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Get to know more about Michelle Szeto, Head of PR & Marketing at Paquin Entertainment Group, who will be on hand for our first of six DIY SERIES events called 'How to Write an Effective Artist Biography' Wednesday, September 11.

Michelle Szeto, Head of PR & Marketing, Paquin Entertainment Group
Director of marketing and public relations at Paquin Entertainment Group, Michelle oversees the global initiatives for iconic performers such as Buffy Sainte-Marie and Randy Bachman, along with Juno-nominated singer-songwriter Del Barber. Pivotal in the development and expansion of the company’s tour marketing management services, Michelle has launched successful tour campaigns for clients including Canada’s Royal Winnipeg Ballet, Blue Man Group and Aerosmith.

In addition to her role at Paquin Entertainment Group, she also lends her expertise to the Company’s family theatrical affiliate, Koba Entertainment, bringing popular characters, such as Dora the Explorer, The Backyardigans, and Toopy & Binoo, to stages in more than 165 North American cities, 12 countries and four continents.

About the workshop
This workshop will show artists how to effectively write about themselves in a way that will make critics, bookers, and bloggers want to know more about them while avoiding the common clichés.

About DIY Series
The MusicWorks DIY Series is a new stream of workshops that allows new and emerging artists and industry, as well as veterans looking to update their skills, the opportunity to learn the fundamentals of the music business. It all starts with important topics that everyone needs to master including bio writing, mastering social media, pitching to college radio, touring, and understanding copyright, and ends with planning a record release, showing how each of these puzzle pieces fit together to create a cohesive strategy.

Members can register in advance for all six workshops in the DIY Series for only $45 (a 25% discount)


Roland Deschambault, Training Coordinator
Manitoba Music
P: 204.975.5188

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