Manitoba Heads to Hamburg for Reeperbahn Festival

Sprechen Sie Manitoban? Three homegrown acts are joining with some prairie cohorts for a showacse in one of Europe’s biggest music markets: Germany. Acclaimed local indie acts Les Jupes, Mise en Scene, and Federal Lights will be hitting Hamburg on September 28 for showcase during the Reeperbahn Festival, which typically attracts over 1,500 music industry professionals and media from 24 countries and attracts 17,000 visitors.

Building on the success of Manitoba Music’s two past trips to the German market and successful export marketing events in France and the UK, the showcase is part of a trade mission that will continue the focus on high-level networking and business development opportunities for Manitoba and western Canadian companies and showcases for artists.

The showcase, which takes place at Canada House (Horsaal), is the latest in a series of partnered events with SaskMusic and Alberta Music under the BreakOut West banner. The lineup boasts eight acts in total, including the Manitoba bands plus The Sheepdogs, Rah Rah, Shout Out Out Out Out, Travis Bretzer, and The Provincial Archive. Click here for the showcase schedule

All of the acts are primed to tackle the lucrative European market, many with existing business relationships with labels and agents. Industry events like Reeperbahn are vital to the market development and career advancement of Manitoba artists and music entrepreneurs, offering an important opportunity to connect with industry tastemakers and continue to build on their success on the international stage.

Bringing Manitoba music to new geographic areas and finding new markets to intensify trade activity in existing markets is a key component of Manitoba Music's trade and business development project, which is funded by Western Economic Diversification Canada. Manitoba Music's market development initiatives are also funded by FACTOR and Manitoba Trade & Investment.

Through events like these, Manitoba Music is able to increase the level of awareness and connection between our province’s music industry and the broader national and international industry, which is vital to the career advancement of Manitoba artists and industry professionals. Over the years, Manitoba Music has presented successful showcases throughout Canada, the U.S., England, and Germany, including at major music events like South by Southwest, The Great Escape, North by Northeast, International Folk Alliance, and more.