Manitoba Music will team up once again with fellow prairie music industry associations SaskMusic and Albert Music to co-host a showcase at TGE on May 10 at Canada House. Boasting a stellar lineup of talent from across the Canadian west under the BreakOut West banner, the event features two Manitoba acts, indie rock/pop pair Mise en Scene and roots trio Crooked Brothers, along with Rah Rah, Andy Shauf, Boreal Sons, Powder Blue, and The Wet Secrets.
No strangers to European markets, both Manitoba acts have multiple international tours under their guitar straps. They'll each hit the TGE stages for official showcases and Crooked Brothers will continue on to the Continent with tour stops in Belgium and The Netherlands.
Manitoba Music will also partner with Music Nova Scotia for an industry reception and showcase at London's The Slaughtered Lamb on May 7, featuring performances by Mise en Scene and Crooked Brothers along with east coasters Gianna Lauren and Glory Glory, presented by UK promoter Pull Up the Roots.
The Great Escape convention is the U.K.’s premiere music business conference, bringing together thousands of music industry practitioners for three days of talks, panels, showcases, and business-to-business events. The convention runs alongside The Great Escape festival, Europe’s leading festival for new music, which showcases 350 bands at 30 venues during its run. The UK is the largest music market in Europe and acts as a barometer for buyers, media, and music partners around the world.
Bringing Manitoba music to new geographic areas and finding new markets to intensify trade activity in existing markets is a key component of Manitoba Music's trade and business development project, which is funded by the Government of Canada through Western Economic Diversification Canada. Manitoba Music's market development initiatives are also funded by FACTOR and Manitoba Trade & Investment. Participants were able to access support through the Market Access Program, which is funded by the Province of Manitoba and Manitoba Film & Music.
Manitoba Music has presented successful showcases throughout Canada, the U.S., England, and Germany, including at major music events like the Reeperbahn Festival, The Great Escape, North by Northeast, and more.