Manitoba musicians will be shedding their parkas, packing up their gear, and heading due south for SXSW next month. Six local acts will hit the massive Texas music fest, which runs March 13-19 in Austin, including a showcase of Western Canadian talent and other official showcase spots.
The showcase is the latest in a series of partnered events between Manitoba Music, SaskMusic, Alberta Music, and MusicBC under the BreakOut West banner, bringing together bold music from Western Canada to expand the artists’ markets and business connections. The BreakOut West showcase takes over Canada House at Austin haunt Swan Dive on March 16, featuring performances from buzzworthy Manitoba acts including indie rock outfit Yes We Mystic, singer/songwriter Slow Leaves, dreamy shoegaze act Living Hour, and mod rock pair Duotang. In-your-face rock outfit Mise en Scene has two official SXSW showcases and electronic act Crapface will also be making the trip, spinning his music at a number of events during the festival. Each act has been turning heads at home in Canada while building a strong presence in international markets.
Bringing Manitoba music to new geographic areas and intensifying trade activity in existing markets is a key component of Manitoba Music's trade and business development activities. Through events like these, Manitoba Music is able to increase the level of awareness and connection between our province’s music industry and the broader national and international industry, which is vital to the career advancement of Manitoba artists and industry professionals. Over the years, Manitoba Music has presented successful showcases throughout Canada, the U.S., England, and Germany, including at major music events like The Great Escape, North by Northeast, Reeperbahn Festival, and more.
Manitoba Music's market development initiatives are funded by the Province of Manitoba, Manitoba Trade & Investment, and FACTOR through the financial support of the Government of Canada and Canada's private radio broadcasters.
Find out more about the bands and stream a SXSW playlist at manitobamusic.com/sxsw