Social media is one of the most useful tools in marketing your music and engaging your fans. At a time when our screens are saturated with ads and attention-seekers, being strategic about social media content is more important than ever. In our upcoming workshop DIY Series: Mastering Social Media, on October 24, Straight & Narrow Artist Management's Shaun Gibson will teach some of the important tips and tricks for getting the most out of your social media platforms, including hashtags, peak posting times, where and when to post different content, and how to maximize your online presence.
Shaun Gibson is a co-founding manager at Straight & Narrow Artist Management (The National, Big Red Machine, Owen Pallett, EL VY), where he specializes in the marketing, strategy, digital, and audience-engaging aspects of their client’s careers. Most notably, he oversaw the rollout and strategy behind The National’s recent GRAMMY Award-winning ‘Sleep Well Beast’ campaign; co-curated and co-produced the 2017 charity boxset ‘7-Inches for Planned Parenthood’ (whose 40+ contributors included Foo Fighters, Björk, John Legend, St. Vincent, Margaret Atwood, Mary J. Blige, Zach Galifianakis, and many more); and has worked with many charitable, political, and socially conscious organizations such as the Women’s March on Washington, The Obama Foundation, TED Talks, The Red Hot Organization, Plus1, Cooperative for Education, and Headcount. With an education background in digital marketing and communications, he has worked on countless digital and social media rollouts for his clients, including projects and collaborations with Bob’s Burgers, The Late Show with Stephen Colbert, Chvrches, The New York Times, Sonos, and CBS This Morning. A former musician himself, Gibson doesn’t shy away from getting involved with live production, having worked in various capacities with internationally acclaimed artists Bon Iver, Damien Rice, Jenny Lewis, Feist, Sufjan Stevens, Broken Social Scene, and more, and has helped to bring global festivals to life, including Copenhagen’s HAVEN festival, Berlin’s PEOPLE festival, There’s No Leaving New York, and Cincinnati’s Homecoming festival.
Get to know him more with our little Q+A...
When you were 6, what did you say you wanted to be when you grow up?
Shaun: I had big plans to become a professional baseball player. Is it too late?
What is your biggest pet peeve?
Shaun: People who stop when entering into a merge lane.
If you were to create a slogan for your life, what would it be? (Example: Eat, drink, and be merry, for tomorrow, we all die.)
Shaun: Good things come to those who wait.
Who is your favourite person or group to follow on social media and why?
Shaun: Phoebe Bridgers. An amazing artist with a hilarious perspective.
What is the best part about your job?
Shaun: Being able to have a voice in social and political causes that our clients champion.
- Meet the MusicWorks Panelists MusicWorks Shaun Gibson DIY Series Mastering Social Media Straight & Narrow Artist Management Social Media Tools Fan Engagement Strategic Hashtags peak posting times Online Presence