We’re taking a closer look at the success of Bastid’s BBQ, a multi-city tour curated by Skratch Bastid, uniting people for live performances and gathering Canada’s tastemakers in both music and food. Launched in 2015, Bastid’s BBQ has been a unique brand-building opportunity for both Skratch Bastid and partnering companies, while bringing exposure to local talent through interactive marketing. Join us on September 9 for the Decipher Case Study: Bastid's BBQ to meet face-to-face with the masterminds behind the operation to learn about the ideas, the steps, and the execution it took to begin and master this community-building tour initiative.
Paul Murphy, better known by his stage name, Skratch Bastid, is a world renowned DJ and producer. He is a three-time winner of the coveted Scribble Jam DJ Battle and is currently a global ambassador and judge for Red Bull's Thre3style DJ competition. Known for his comfort and versatility in different styles - hip hop, funk, disco, club, rock and just about anything that makes people dance - Skratch Bastid has showcased his skills in over 30 countries. Every summer he celebrates his culture in various cities across Canada through an event series called Bastid's BBQ, which has featured headline performances from the likes of DJ Jazzy Jeff, DJ Premier, Z-Trip, Just Blaze, Ali Shaheed Muhammad among others. In 2008 he became the first ever Canadian DJ to be nominated for the JUNO Award for Producer of the Year - proving that he's just as comfortable in the studio as he is on stage. With unrivalled technical skill, a sixth sense when it comes to play selection and an infectious charisma on stage, many have said that Skratch Bastid is probably your favourite DJ's favourite DJ.
Mark Cwajna is co-founder of Toronto-based artist management company Rock Paper Management. They represent a number of clients including Skratch Bastid, Chastity, Fjord, Geoffroy, Yukon Blonde, Braids, LOONY, among others. They have won JUNO Awards and been involved in the release of Platinum certified records. Mark is originally from Halifax, Nova Scotia, but moved to Montreal where he completed a MSc in Experimental Medicine at McGill and eventually landed in Toronto to pursue a career in music.
Anthony Carvalho, our moderator for this panel, is the managing partner of Fourth Quarter Records, a Canadian hip hop label based in Winnipeg. The label is home to 3PEAT, BBS, Charlie Fettah, Dill the Giant, E.GG, and Ed Riley. Anthony has a background in advertising and has previously worked as promo manager and radio host.
Get to know them more with our little Q+A...
If you had to describe yourself using three words, what would they be?
Skratch: Positive, dedicated, adventurous
Mark: Curious, introspective, calculated
What is the best live show you've ever been to?
Skratch: Prince and A Tribe Called Quest at La Zona Rosa, Austin, TX, 2013
Mark: Stevie Wonder opening the Montreal Jazz Festival in 2009
What was your first record, tape, or CD that you ever owned?
Skratch: Lenny Kravitz "Are You Gonna Go My Way"
Mark: Digable Planets' Blowout Comb
Who is your favorite person or group to follow on social media and why?
Skratch: @djkocoakashimokita -- one of my favourite DJs, the best I've ever seen on 45s. He posts great routines, ideas, and live footage. It inspires me to do more.
Mark: @NBA to keep up to speed with all things basketball
There are now 25 hours in a day! How do you spend your extra hour?
Skratch: Getting some sleep
Mark: With my kids!
- Meet the MusicWorks Panelists Meet the Panelists MusicWorks Workshop Decipher Case Study Bastid's BBQ Skratch Bastid Mark Cwajna Anthony Carvalho