New Arts Fundamentals Project Features Flexible Online Professional Development for Critical Digital Marketing and Social Media Skills
Manitoba Music and Creative Manitoba are partnering to offer a series of digital marketing and social media training sessions for people working in creative practices. Under the Arts Fundamentals stream, the new accelerator program offers concentrated learning from creative professionals at the top of their craft.
Running throughout May and June via Zoom, the accelerator sessions are designed to offer skills and useful tools to DIY artists and arts administrators who are looking for guidance on digital promotion. Participants will also be able to sign up for web and social media asset reviews. The series will also feature a free webinar covering how Reddit can be used by artists to find followers and create engagement.
Mentors include Starling Social's Alyson Shane and Kristen Einarson, Anthony Sannie aka Anthony OKS, Alexa Dirks aka Begonia, Runs With Scissors' Heidi Hunter, Jen Doerksen of BNB Studios and Mighty Cypress Talent, Synonym Art Consultation's Joy Balmana, freelance marketer Lor Brand, Six Shooter Records' Morgan Coates, and Patrick Hansen of The Treble.
Registration for accelerator sessions and asset reviews is free and open to members of Manitoba Music and Creative Manitoba. Registration is limited, on a first-come, first-served basis. The webinar is free and open to everyone.
Launched in September 2019, Arts Fundamentals is a new stream of multi-disciplinary workshops covering crucial areas for anyone working in the arts. During the fall and winter season, sessions covered optics including elements of publicity, marketing, monetizing YouTube content, and safer spaces policies.
Part of Manitoba Music's MusicWorks professional development program, the series is made possible by the generous support of the Province of Manitoba, FACTOR through the financial support of the Government of Canada and Canada's private radio broadcasters, and The SOCAN Foundation.