Give the Gift of Local Music This Holiday Season

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The music industry in Manitoba has been hard hit by COVID-related disruptions this year. Stages have been dark and  studios closed, travel and public health restrictions are keeping artists off the road, leaving many without work.

Music fans across the province have been looking for ways to support the local music community, which was one of the first to shut down and will be one of the last to re-start. 

Manitoba Music and Manitoba Film and Music are launching a social media campaign to give fans some ideas of how to support the local music community and perhaps discover some fantastic new music during this season of giving. Throughout the month leading up to the winter holidays, both organizations will be sharing tips for how to connect and share.

Both orgs will also be sharing music and merch ideas from local artists and music companies via Instagram Stories. Follow Manitoba Music and Manitoba Film and Music on Instagram to follow the campaign.

You can build your music collection AND support your favourite local artists and labels by shopping at their online stores, Bandcamp, and Tidal, or checking out stores that carry local music like Into the Music, Planet Sound, Riley Grae, and McNally Robinson.

Looking for a fun gift for a loved one or a holiday treat for yourself? Many artists, festivals, venues, labels, and other music companies have fantastic merch, including apparel and other fun items. Many sell through their own online stores, so if you're looking to support your favourites, be sure to check them out. 

Spin local music on Apple Music, Spotify, Soundcloud, YouTube, or whatever your favourite streaming platform might be. While you're there, add songs to your own playlists, favourite, like, follow, view, and share. Those actions can really help an artist long term, because good numbers can open new doors for their careers and generates streaming revenue. 

Many artists, festivals, venues, and music companies have ways for direct donation, including PayPal, Patreon, GoFundMe, and more. There are also organizations and charities that are actively raising funds for ongoing emergency relief efforts for people working in music, including the Unison Benevolent Fund. Considering making a donation today. 

If you're passionate about local music, share it with your friends, your family, and your followers. If there's a song that brings you joy or helps you through challenging times, let people know. Music has been such an important part of how many have been getting through these pandemic times, and sharing can really build connection and community, and maybe help someone else through things. 

Let your favourite radio stations know you want to hear music local music, whether that's a particular artist you'd like to hear coming through your speakers or just more local music so you can discover new tunes. 

If you have a favourite artist, venue, festival, label, radio show, or any music worker, send them a message and let them know how much they mean to you. Connection is so important right now.

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