True North Sports + Entertainment


True North Sports + Entertainment is Manitoba’s premier sports and entertainment company.

True North owns and operates Canada Life Centre, the Winnipeg Jets (NHL), the Manitoba Moose (AHL), hockey for all centre, and the Burton Cummings Theatre (“The Burt”). Additionally, there is True North Square, a mixed-use development that is located adjacent to Canada Life Centre. Committed to community development, True North proudly supports the True North Youth Foundation, the charitable arm of True North and the Winnipeg Jets.

Unabashedly proud of our community, True North seeks to be a catalyst for positive change in Winnipeg’s downtown. With Canada Life Centre, the Burt, and True North Square, the company is leading a renaissance of renewal and growth in the downtown Winnipeg. With its continuous reinvestment in its venues and its hockey teams, True North Sports + Entertainment remains steadfastly committed to delivering a superior patron experience.


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