LOFT SESSIONS "I Died in America"

By The Noble Thiefs

The Noble Thiefs are poised to lead the charge in resurrecting the soul-centric rock sounds of decades past with a fresh new flair, and they’ re converting crowds every time they take the stage. Their newest endeavour, It’s Tough To Be The Bad Guy, stays true to the above sentiments with a progressive, pounding, funked-out, take on rock for the real world. This record is one that will inevitably get stuck in your head (and more importantly – your ears). Engineered by Jordan Waters and produced by Nash, the record was lovingly birthed in their hometown of Winnipeg inside both the Bedside Studio and the private Pipe & Hat studio. The band launches a busy spring/summer with a spot Chicago's CIMMfest in April.

Loft Sessions is a series of live music videos presented by Manitoba Music featuring new music from Manitoba artists and filmed in locations throughout Winnipeg's historic Exchange District. See all the videos at

Executive Producer: Manitoba Music
Producer/Director: Chris Gaudry
Associate Producer: Anthony Augustine
Audio Engineer/Mixer: Cam Loeppky
Steadicam/D.O.P.: Keith Eidse
Production Assistant: Estuardo Escoto

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