Stop Marketing! Start Engaging

Wednesday, Nov 16, 2011 at 5:30pm
Martin Atkins
Manitoba Music Resource Centre
1-376 Donald, Winnipeg
Manitoba Music





Every band or artist possesses the building blocks to success. But as every successful artist has proven, at the end of the day, it’s your band, your music, and your responsibility to do the work required to succeed.

For years, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (facebook events, mass e-mailing, posters, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? This workshop will show you how to unlearn the old ways and consistently attract and engage your fans. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current fans want to be listened to, validated, and have a platform to be heard-especially online. With this workshop, you'll learn to create such a relationship and make fans for life.


About Martin Atkins

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors, his 30+ years in the music business spans across genres and borders and industries. He was a member of Public Image Ltd and Killing Joke. He founded industrial super group Pigface, The Damage Manual, and MurderInc., and has contributed to Nine Inch Nails and Ministry. He is the owner of Invisible Records and Mattress Factory RecordingStudios (est. 1988). He is the author of ‘Tour:Smart and Break the Band’, a syndicated blogger, and teaches at Madison Media Institute. Martin is a producer, drummer, documentary film maker, DJ, and father of four. Whatever the future of music is, you can pretty much bet that he’ll be in the middle of it.

FOR MORE INFORMATION, please contact:
Roland Deschambault, Training Coordinator Manitoba Music
P: 204.975.5188

Attendence: 20


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