Join the Crowd: Festival Talent Buyers

Saturday, Feb 18, 2012 at 1pm
Ashley Moran, Event Coordinator/Programmer, Halifax Pop Explosion
Kerry Clarke, Artistic Director, Calgary Folk Music Festival
Lindsay Shedden, Sled Island
Manitoba Music Resource Centre
376 Donald St, Winnipeg, MB
Manitoba Music





The average festival gets between 1500 and 300 submissions from artists each year looking to perform and it’s the responsibility of the festival talent buyer to assemble a high-quality lineup. Performers on festival stages represent the best in international, national, and local performers.

This workshop will take you inside the decision making process of the festival programmers and help you realistically determine if your act is ready to perform alongside the established acts. Panelists will explain how they curate their festival, what drives their musical decisions, and what other factors impact festival programming.

The festival directors will describe what they are looking for in the artists they hire and provide tips and techniques that can go into maximizing your chances of being booked for these much sought after spots. Topics will include researching festivals before applying, understanding where you would fit in their lineup, how to submit, the negotiation, and many other tips to increase your chances of festival success.

About Lindsay Shedden

The Sled Island Music and Arts Festival is an annual independent festival held in over thirty venues in downtown Calgary, Alberta. Sled Island allows many generations of festival goers to gather for four days each year to celebrate the wealth of creative talent that exists within the Calgary, and experience an array of music, film and visual art. The mandate of Sled Island is to celebrate, showcase, and nurture emerging and established local talent alongside national and international music, film, and visual art in an inclusive, engaging setting.

About Kerry Clarke

The Calgary Folk Music Festival is held in late July each year at Prince's Island Park, Calgary,Alberta, Canada. While known for attracting both established and up-and-coming folk music, the festival features a wide variety of artists including hip-hop, alternative, blues, and world acts. Over 60 artists play across seven stages (one main stage and six side stages). The festival also features an extensive arts market, beer gardens, family area, as well as a wide array of local food and beverage vendors. The Calgary Folk Music Festivals attracted nearly 50,000 people per year.

About Ashley Moran

Ashley is the Event Coordinator for the Halifax Pop Explosion and the Talent Booker for both Michael’s Bar and Grill, and the Maritime Tattoo Festival. Ashley loves living in Halifax, and is proud to be part of its thriving, brag-worthy music scene. HPX is an international music festival and conference that presents 150 bands in 18 venues over 5-days to over 17,000 fans and industry delegates from around the world. With about one hundred and fifty bands in almost two dozen venues, as well as the HPX Inspired Conference, Halifax Zine and Label Fair, the Halifax Pop Explosion continues to reach a diverse audience and provides considerable exposure for new and innovative talent in genres from hip hop to punk, from folk to indie rock.


FOR MORE INFORMATION, please contact:
Roland Deschambault, Training Coordinator Manitoba Music
P: 204.975.5188

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