Albums vs. Singles: A Music Marketing Debate

Wednesday, Feb 15, 2012 at 6pm
Sabrina Carnevale, reporter and radio host, FAB 94.3 & 99.9 BOB FM
Steve Jordan, Executive Director of Polaris Music Prize
Winnipeg Free Press News Cafe
237 McDermot Ave, Winnipeg, MB, Canada
Manitoba Music
Polaris Music Prize


Some say that the digital music revolution, along with the return of the vinyl 7”, has caused a resurgence of the single as the best mode of music distribution. Others say that albums are the truest form of artistic statement and still the best way to build a loyal fan base. So which is it – Albums or Singles? This debate will settle the issue… at least for now.

For artists and labels, the decision shouldn’t be made on a whim. Deciding whether to make and release singles or albums requires weighing issues of economics, publicity, marketing, fanbase development, touring, branding, and more.

In this mock-debate, Steve Jordan, director of the Polaris Music Prize, will argue the longevity of the long play album in today’s music scene. Sabrina Carnevale, local radio personality and music consumer, will argue that the single is back for good, and that that’s good.

Artists, labels, publicists, and music fans will all learn about the financial and marketing aspects of this hot topic, while deciding for themselves where the truth lies.

Steve Jordan is the founder and Executive Director of the Polaris Music Prize. Steve is a former A&R Executive with Warner Music Canada and True North Records.

Sabrina Carnevale is a reporter and weekend radio host for FAB 94.3 & 99.9 BOB FM. Sabrina has written music reviews and arts coverage for The Manitoban.

The free event will take place at Winnipeg Free Press News Cafe, 237 McDermot Ave.

Explore more