DIY SERIES: How to Write an Effective Artist Biography

Wednesday, Sep 11, 2013 at 5:30pm
Michelle Szeto, Head of PR & Marketing, Paquin Entertainment Group
Manitoba Music Resource Centre
1-376 Donald St.




This workshop will show artists how to effectively write about themselves in a way that will make critics, bookers, and bloggers want to know more about them and their music while avoiding the common clichés and that would have them rolling their eyes.

About Michelle Szeto
Director of marketing and public relations at Paquin Entertainment Group, Michelle oversees the global initiatives for iconic performers such as Buffy Sainte-Marie and Randy Bachman, along with Juno-nominated singer-songwriter Del Barber. Pivotal in the development and expansion of the company’s tour marketing management services, Michelle has launched successful tour campaigns for clients including Canada’s Royal Winnipeg Ballet, Blue Man Group and Aerosmith.

In addition to her role at Paquin Entertainment Group, she also lends her expertise to the Company’s family theatrical affiliate, Koba Entertainment, bringing popular characters, such as Dora the Explorer, The Backyardigans, and Toopy & Binoo, to stages in more than 165 North American cities, 12 countries and four continents.

About DIY Series
The MusicWorks DIY Series is a new stream of workshops that allows new and emerging artists and industry, as well as veterans looking to update their skills, the opportunity to learn the fundamentals of the music business. It all starts with important topics that everyone needs to master including bio writing, mastering social media, pitching for publicity, touring, and understanding copyright, and ends with planning a record release, showing how each of these puzzle pieces fit together to create a cohesive strategy.

*Members can register in advance for all six workshops in The DIY Series for only $45 (a 25% discount)*


Roland Deschambault, Training Coordinator
Manitoba Music
P: 204.975.5188

MusicWorks is made possible by the generous support of the Province of Manitoba through Industry Services of Manitoba Jobs and the Economy; the Foundation Assisting Canadian Talent on Recordings (FACTOR) through the financial support of the Government of Canada through the Department of Canadian Heritage (Canada Music Fund) and of Canada's Private Radio Broadcasters; The Jim Pattison Broadcast Group; and The SOCAN Foundation.

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