Workshops

About

Social media has quickly become one of the most integral marketing and branding tools available to any business. The unprecedented ability to connect and communicate with your audience has transcended novelty and is now a critical and essential part of any artist’s career. In the fall, we talked about the basics of social media strategies. This spring, Coalition Music’s Vanessa Cito will lead us further down the rabbit hole as we explore the relationship between analytics and advertising. Take your social media savvy to the next level as we look at building deliberate and impactful advertising campaigns based on the data you collect from your current audiences and the audiences that you’re targeting.