Arts Fundamentals: SEO and Google Analytics

Thursday, Nov 7, 2019, 6pm - 9pm
Alyson Shane
Creative Manitoba
245 McDermot Ave, 4th Floor, Winnipeg, MB
Creative Manitoba
Manitoba Music


Search Engine Optimization (SEO) is the strategy of setting up your website so it earns as much “free” traffic from search engines like Google as possible.

By optimizing for SEO, you can increase organic (unpaid) traffic to your website, and help make sure that the visitors arriving on your page are the people who are looking to work with or buy from you.

This workshop will cover the nine things you need to know about SEO, including:

Search + SERP
Mobile’s rising role in SEO
Search intent + the SEO funnel
Ranking factors
Smart link-building strategies
The key to keywords
Titles, tags + descriptions
Site indexing
How to give Google what it wants

Alyson Shane is a writer and business owner from Winnipeg with 17 years’ experience publishing content online. She owns two companies: a digital marketing company called Starling Social, and a startup that automates social media promotion for events called HeyAlfa. A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year. When not volunteering or working, you can typically find her gardening, riding her bike, or hammering away at her laptop over a pint of local craft beer.


Space is limited and advance registration is strongly encouraged. 

Childcare can be provided, free of charge, with three days advance notice.

ASL interpretation and live transcription can be available by request with one week’s notice.

Three ways to register:

PHONE us at 204.975.5188
IN PERSON at Manitoba Music

For more info please contact:

Elise Roller, Industry Development Coordinator
Manitoba Music

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