Super Duty Tough Work and JayWood Filmed Showcases for Berlin’s Most Wanted: Music
The global music industry continues to develop new ways to make critical connections in a time of shutdown, including virtual showcases and online pivots. Manitoba Music is working with partners across the country and the world to create export opportunities for local artists and music companies, including recent participation in Australia’s BIGSOUND, through Indigenous Music West, and Nashville’s Thriving Roots. Next up, Manitoba is heading to Germany… virtually.
Manitoba Music Export is presenting a showcase at Most Wanted: Music, a “hybrid” music festival and conference in Berlin, November 3-5. Filmed live at The Park Theatre last month, the showcase features hip hop collective Super Duty Tough Work and indie pop / electric groove outfit JayWood. The performance videos will air for festival delegates on November 5 followed by Q+As with the bands.
Both acts have been building significant buzz recently. Super Duty Tough Work earned a spot on the prestigious Polaris Music Prize long list, notable media attention for their latest release, Studies in Grey, and a recent documentary via CBC. JayWood has landed coveted spots in tastemaker festivals like New Colossus, Pop Montreal, and the upcoming Zandari Unreal in South Korea.
The showcase is an opportunity for the artists to perform for and connect with influential music industry professionals, publishers, and songwriters within the German market in an online conference setting. It was made possible by the support of FACTOR and the Government of Canada, Western Economic Diversification Canada, and Manitoba Film and Music.
COVID restrictions may have necessitated changes to the way the music industry does business, but it hasn’t stopped the critical focus on career development and access to markets. The Most Wanted event is one of several online pivots for Manitoba Music, including several professional development opportunities through Indigenous Music, MusicWorks, the MB Live online concert series, and upcoming export activities through the Francophone Music Program and Indigenous Music West.