Understanding A&R: Demo Listening Derby

Saturday, Oct 29, 2011 at 1pm
Chad Richardson, Creative Manager, ole Music Publishing
Holger Peterson, founder, Stony Plain Records (Corb Lund, Ian Tyson)
Jen Rogers, management, music licensing, Six Shooter Records (Jenn Grant)
Ken Beattie, Killbeat Music (The Deep Dark Woods, Dan Mangan, Yukon Blonde)
Manitoba Music Resource Centre
1-376 Donald Street, Winnipeg, MB




The Demo Derby will offer insight into the inner workings of an A & R music meeting or listening session. Listen to new music alongside the experts, learn what they listen for when hearing new demos, and be part of the discussion about what works, and why. This demo critique is a chance to meet fellow songwriters and begin to expand your network, while getting personal feedback on your demo from a distinguished panel that includes a publisher, publicist, and label owner.

Music of all genres and songwriters of all levels are welcome. It is not necessary to bring a song to attend and hear what the panelists have to say. A section of songs will be played for the entire group, followed by comments from the panel on the relative merits of each track from both a craft and business point of view.


Submissions: Spots are still available!

If you wish to have your music played for the panel, please provide a link to your Manitoba Music profile page with the title of the song, or, submit an mp3 with a bit rate no higher than 128 kbps to


About Holger Peterson
Holger is the founder of Stony Plain Records, now in its 35th year. The label has won ten Juno awards, has been nominated for six Grammy's, as well as being Independent Record Label of the Year for eight years at the CCMA’s and six years at the Prairie Music Awards. Stony Plain artists include Ian Tyson, Corb Lund, Maria Muldaur, David Wilcox, Long John Baldry, Jeff Healey, Duke Robillard, Big Dave McLean, Ronnie Earl, Tim Hus and many others. Holger hosts two blues radio shows, Saturday Night Blues on CBC Radio One and Two now in its 25th year, and Natch’l Blues on Alberta's CKUA. Holger’s first book, 'Talking Music: Blues Radio and Roots Music' has just been published by Insomniac Press.

About Chad Richardson
Chad is ole’s Creative Manager, overseeing a roster of assigned writers and securing cuts, covers, media placements and collaborations for ole songs and songwriters. He also focuses on identifying new writer and catalog acquisitions, through the Los Angeles and Toronto ole offices. Chad has an extensive music industry background, including song plugging, songwriting/composing, as well as securing major label deals for various artists and sponsorship partnerships.

About Jen Rogers
Jen Rogers has worked with Six Shooter Records since 2008, and she agrees completely that “Life is Too Short to Listen to Sh*tty Music.” She works with Jenn Grant as part of her management team, handles all label administration, and is also responsible for the label’s music licensing. Jen has a Bachelor of Commerce from Queen’s University with a specialization in finance. Jen is an avid music fan and concert-goer and has built her CD collection steadily since her time working as Store Manager at CD Warehouse in Ottawa. She rarely misses an Ottawa Blues Festival or a nearby Wilco show.

About Ken Beattie
Ken Beattie is the founder and national publicity director of Killbeat Music. Working in genres from Folk to Jazz, Indie Rock to Hip Hop, Pop to Blues and Electronica to Country, Killbeat is an award winning national media company that has launched over 400 albums by 200 + different artists in the last 8 years from every corner of Canada and in between as well as the US, and Europe. Killbeat has a team of 3 experienced media savvy music lovers that work in print, radio, visual and online/digital media outlets to create a well rounded and symbiotic publicity strategy that has seen more than 6 dozen albums reach #1 in the last 5 years on the national college/campus charts including the # 1 albums of the year in 2007, 2009 & 2010 and 5 of the year end top 10 on the national Folk/Roots Chart in 2010. The CBC Radio 3 Chart is almost never without 3 or 4 Killbeat albums in their top 30 and 1 or 2 in the top 10 and almost all of our releases receive national radio features or airplay at some point.


FOR MORE INFORMATION, please contact:
Roland Deschambault, Training Coordinator Manitoba Music
P: 204.975.5188


Attendence: 27


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