Manitoba Music
Nokia's 'Comes with Music' comes with, well, music
Nokia has jumped firmly into the mobile music market, making a move against the dominance of Apple's iTunes/iPod. The new service can be purchased with specific new handsets and allows users free access to all the music in their catalogue. They have distribution deals signed with all the majors and many smaller independent distributors.
"In a market where price and selection are so much more important than brand to consumers, Apple cannot count on retaining users when competing with an offering which seems free to the end user," said David MacQueen, an analyst for Strategy Analytics.
For more info: The Economist included the new scheme in a recent discussion of pricing systems in the industry, namely "free;" the Financial Times noted that wireless service providers are calling the plan a "game changer;" and Electricpig explains everything you need to know about how it works.
"In a market where price and selection are so much more important than brand to consumers, Apple cannot count on retaining users when competing with an offering which seems free to the end user," said David MacQueen, an analyst for Strategy Analytics.
For more info: The Economist included the new scheme in a recent discussion of pricing systems in the industry, namely "free;" the Financial Times noted that wireless service providers are calling the plan a "game changer;" and Electricpig explains everything you need to know about how it works.