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Major Label Music Promotion Goes Viral

Posted on May 25, 2009

The Daily Swarm outlines the promotional timeline leading up the release last week of Eminem's Relapse. Rather than magazine ads and radio promotion, Interscope had Slim Shady making viral videos, leaking info on twitter, and appearing on Family Guy.

http://www.thedailyswarm.com/swarm/eminems-irelapsei-timeline/

Tagged

  • marketing,
  • youtube,
  • eminem,
  • twitter,

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