Manitoba Music Welcomes Nettwerk Music Group's Impresario Terry McBride on February 26

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Winnipeg audiences will have a rare opportunity to hear from music industry guru and Nettwerk Music Groups co-founder and CEO Terry McBride later this month. McBride will be in town on February 26 for an interactive discussion at the West End Cultural Centre on the many opportunities and strategies for artists to flourish in the current music environment. Presented by Manitoba Music, McBride’s keynote address will focus on advances in digital technology, intellectual property rights, and the future of music distribution. 

The influential and innovative McBride knows a thing or two about the topic. Since its inception in 1984, Nettwerk Music Group has grown to include Canada’s largest independent record label, Nettwerk Productions, as well as Nettwerk Management, publishing arm Nettwerk One, and graphic/fashion design company, Artwerks. Over the years Nettwerk Management has helped develop the careers of Sarah McLachlan, Avril Lavigine, Barenaked Ladies, Coldplay, Jamiroquai, Sum 41, and Winnipeg’s own Ash Koley, among many others. Since its inception, Nettwerk has released over 500 different albums that have sold over 150 million albums worldwide. McBride was also a founding member of the successful Lilith Fair tour, which was the world’s most successful traveling festival during its run in the late ‘90s. 

McBride, who received the Walt Grealist Special Achievement Award at the 2003 Juno Awards, recently co-founded new company Polyphonic with the MAMA Group (Franz Ferdinand, Kaiser Chiefs) and ATC (Radiohead, Supergrass), which offers an alternative to the traditional label-driven investment model of the music industry by providing the capital to enable artists to operate their own businesses, retain their own copyrights, and take a fair share of any profits that are generated. McBride also serves on Midem’s Visionary Chair Committee. 

Over the past few years, McBride has spoken at dozens of international conferences about advances in digital technology, intellectual property rights, and the future of music distribution. In 2008, as a testament to his progressive thinking within the music industry, McBride was commissioned to co-author a paper for the British University of Westminster's "Musictank" entitled "Meet the Millennials.” 

The extraordinary keynote is part of Manitoba Music’s winter season of professional development workshops for the music industry. Primarily hosted in the Manitoba Music Resource Centre, MusicWorks presents experienced music industry veterans, hot new trend setters, and tastemakers speaking on the most important topics for today’s artists and music industry entrepreneurs.

Manitoba Music presents…
Saturday, February 26, 2011
Keynote begins at 1pm
West End Cultural Centre, 586 Ellice Avenue
Admission: $25 for Manitoba Music members, $40 for non-members
To register in advance, please contact 942.8650 or, or register online at


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