YouTube has consistently been one of the top discovery platforms for music and art. With a wealth content like films, music videos, vlogs, album audio, series, and more, it’s become a marketing tool that’s critical to understand. It isn’t uncommon to hear about an artist that has gained significant success or built an audience from their YouTube content. In this workshop discussion on October 19 in Arts Fundamentals: How to Market and Monetize YouTube Videos, we’ll learn all things YouTube, including monetization and advertising, and how to effectively enter your title, data, and description for optimal viewership.
Manager of Much Studios and YouTube Strategy at Bell Media, Alyssa Petru has been at the forefront of the influencer business in Canada, and has worked within the music community at Much and MTV Canada, operating in our evolving media industry for more than six years. Alyssa was one of three team members who would go on to help launch Much Studios, Bell Media’s multi-channel network in 2015, and continues her journey today building Bell Media’s influence through Creator-driven content. From launching original podcasts to web series’, supporting Creator integration in Bell Media initiatives, and developing YouTube strategy, Alyssa is excited to break through barriers and pave the way for new opportunities for young professionals and creators.