CURLING FOR A CAUSE: Asham Announced as Bonspiel Sponsor, BT Winnipeg Launches Video for Manitoba Music Rocks Charity Bonspiel

As the local music community limbers up to rock the house, Breakfast Television Winnipeg has produced and launched a fun new curling video to highlight the Manitoba Music Rocks Charity Bonspiel in support of the Unison Benevolent Fund.

Curling pro Jon Mead, Imaginary Cities' Rusty Matyas, Oh My Darling's Vanessa Kuzina, and a cast of others star in the instructional video spoof, 'Etiquette for the Competent Curler'. This is the latest in the City Winnipeg creative team's curling video productions. They picked up a 2013 Signature Award for the Manitoba Music Rocks “Curling Tips Series” featuring the likes of John K. Samson and JP Hoe, and produced a music video for Indicator Indicator's original tune, "Let Me Introduce Curling".

The sold out bonspiel, presented by Manitoba Music and Manitoba Film & Music, will take place at the Granite Curling Club on February 2, 2014. Fans are welcome to cheer on the curlers at the event, which brings the province's vibrant music community together to raise funds and awareness for the Unison Benevolent Fund, an assistance and referral program designed to provide discreet relief to music industry personnel in times of personal hardship and crisis. 

In its first three years, the bonspiel has raised over $10,000 for the Unison Fund, landing media and national industry attention in the process. The generous support of sponsors has been key to raising these funds to help Canada's music industry workers. We would like to thank all our sponsors, particularly this year's bonspiel sponsor, Asham, as well as BT Winnipeg, Half Prints Brewing Co., SOCAN, Special T Shirt Company, BreakOut West, Fairmont Winnipeg, Guppy Graphic Design, Long & McQuade, Payworks, and The Forks.