Search Engine Optimization (SEO) is the strategy of setting up your website so it earns as much “free” traffic from search engines like Google as possible. By optimizing for SEO, you can increase organic (unpaid) traffic to your website, and help make sure that the visitors arriving on your page are the people who are looking to work with or buy from you. Join us on November 7 for Arts Fundamentals: SEO and Google Analytics to learn about the nine things you need to know about SEO, including: Search + SERP, Mobile’s rising role in SEO, search intent + the SEO funnel, ranking factors, smart link-building strategies, the key to keywords, titles, tags + descriptions, site indexing, and how to give Google what it wants.
Alyson Shane is a writer and business owner from Winnipeg with 17 years’ experience publishing content online. She owns two companies: a digital marketing company called Starling Social, and a startup that automates social media promotion for events called HeyAlfa. A passionate communicator, Alyson serves as the Communications Director for TEDxWinnipeg and gives dozens of talks and workshops focused on marketing strategy each year. When not volunteering or working, you can typically find her gardening, riding her bike, or hammering away at her laptop over a pint of local craft beer.