Eleven hot Manitoba bands, one sweaty downtown loft, and a steadicam. Manitoba Music brought them all together with video director Chris Gaudry in the space above its Donald Street offices for a new series of live performance videos, dubbed the Loft Sessions.
The series features a diverse line up, including Juno Award-winning soul/pop outfit Chic Gamine; electronic pop weirdoes Royal Canoe; acclaimed singer/songwriter JP Hoe; award-winning country/roots artist Don Amero; pop newcomers The Treble; roots blues act The JD Edwards Band; quirky pop band Boats; and indie rockers Les Jupes, Federal Lights, Mise en Scene, and Haunter.
“We wanted a new way to capture and showcase the talent, passion, and energy of our artists,” says Sara Stasiuk, Manitoba Music’s executive director. “Each of these artists is building significant buzz and these videos are another tool to help them promote their work in new markets.”
Set in the hardwood, brick, and timber of a 108-year-old heritage building, Gaudry and his team, which included award-winning sound engineer Cam Loeppky, filmed a live performance by each artist in the three camera shoot. Gaudry is no stranger to live performance videos, having launched the guerilla-style music video series, Pocketgigs.